A loan of $700 helped to buy seasonal fruits.

Rosa Maria's story

Rosa is a 40-year-old woman who was born in Pujilí. She completed elementary school and has lived with her partner Luis since she was very young. They have lived together for many years and have three children who are 21, 20 and 12 years old, presently students, who they hope to see become excellent professionals. They currently live together in Latacunga, the capital of Cotopaxi province, one of the provinces that make up part of Ecuador's mountainous region. In recent years Latacunga has developed markedly in such a way that it is considered one of the most important towns of the region due to its industries, such as flower growing, mining, metallurgy, agroindustry, farming and livestock raising. In addition, there are business establishments that produce significant revenue which makes it a commercial city with many opportunities to get ahead. In this city many of the festivals maintain deep roots and a purity that is very close to the historical origins and the ancestral tradition.

Rosa could see the economic need in her household so one year ago she decided to contribute to the costs of the home, taking the step of beginning a business selling fruit and vegetables. It is located in a strategic part of the city where the majority of her clients are housewives. Rosa is present in the rented premises filling the requests of her customers for 10 hours a day, with the hope that all her products will sell, since being perishable products they will deteriorate in a short time. It is not a good idea to take the chance of losing her customers by not selling fresh products, so if her sales are low she sustains a loss. From the time her business was established, Rosa has been trying to obtain a loan from various financial institutions but this has not been possible because she cannot fill all their requirements and because her business has only been open for a short time. Presently she is seeking a loan to buy seasonal fruits wholesale, for example, mandarins, oranges, lemons, pears, melons, watermelons and grapes. She is trying to stock her store so that her customers increase and in this way her income increases. This will enable her family to have a higher standard of living.

Rosa thanks all the Kiva investors that contribute through Fundación Alternativa [Alternative Foundation] so that she can grow her business and manage her small business successfully.

Translated from Spanish by Kiva volunteer Christine Dechert

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