Although she has received no formal education, Ama is an entrepreneur. She specializes in selling fish in Egyirfa (near Cape Coast). She has been involved in this enterprise for four years. Ama is married and has six children. Her husband works as a farmer. The proceeds from her business normally go toward helping her husband to cover the family’s general expenses and to pay their children’s school fees. Ama wants to use her loan to increase her current inventory levels, thus allowing her to sell more fish. In the long term, Ama plans to reinvest her future profits into her business, thus helping her expand to meet rising customer demand.