A loan of $250 helped to purchase rabbits.


Rose's story

Rose lives in the Nkubu area of Kenya, located on the slopes of Mt. Kenya. She has two children and has been doing this work (agriculture) for five years. Her primary income sources are tea and crops. She stated what is most enjoyable about farming: “Being able to feed her family.” Her biggest challenge is “Drought.” Animals on the farm have not been given names. Rose was asked why she chose Juhudi Kilimo for this loan, to which she replied: “Faster loan disbursement and reliability.” This client was also asked what was learned during Juhudi's required microfinance training session: “They support farmers in their financial needs.” Her highest monthly expense is for farming costs. When asked “How will this loan benefit her family?” Rose replied “it will provide better living standards.” As part of Juhudi's loan appraisal process, each borrower's assets are evaluated. Rose owns the following: “cow, poultry” but does not own “pig, pump, bicycle, motorcycle, automobile.” Juhudi Kilimo also tries to measure any change in living standards based on this loan. This borrower has in the household “mosquito net, solar power, running water, TV” but does not have “electricity, sewing machine, DVD.”

Note: To create this loan profile, Juhudi Kilimo used a mobile device to gather information in the field and send the data to a central online repository, thus reducing paper use, making the process more efficient, and keeping costs down.



Loan details


Lenders and lending teams



Loan details