A loan of $475 helped to purchase irrigation equipment.


Joyce's story

Joyce lives in the Nkubu area of Kenya, which grows a lot of 'miraa', which can be chewed like tobacco. She has three children and has been doing agribusiness for 15 years. Her primary income sources are eggs, tea, crops, and personal business.

She stated what is most enjoyable about farming: The returns she gets from her farm produce enable her to sustain her family. Her biggest challenge is 'Drought,pests and diseases.' Animals on the farm have been given no names.

Joyce was asked why she chose Juhudi Kilimo for this loan, to which she replied: 'Lower interest rate compared to others.' This client was also asked what was learned during Juhudi's required micro-finance training session: 'They offer loans to farmers and repayment are made per monthly instalments.'

Her highest monthly expense is farming costs. When asked 'How will this loan benefit her family?' Joyce replied, 'It will enable my children to further their education.'

As part of Juhudi's loan appraisal process, each borrower's assets are evaluated. Joyce owns the following: 'poultry, bicycle' but does not own 'cow, pig, pump, motorcycle, automobile'. Juhudi Kilimo also tries to measure any change in living standards based on this loan. This borrower has in the household 'mosquito net, electricity, running water, TV' but does not have 'solar power, sewing machine, DVD'.

Note: To create this loan profile, Juhudi Kilimo used a mobile device to gather information in the field and send the data to a central online repository, thus reducing paper use, making the process more efficient, and keeping costs down."



Loan details


Lenders and lending teams



Loan details