A loan of $2,450 helped to grow her business by adding to the working capital of her mobile money transfer outlet, allowing her serve more customers and to send and receive larger amounts.


Gwendoline's story

Gwendoline is 22 years old. She is married and lives in the busy town of Lusaka, Zambia. She is expecting her first child. She runs a mobile money transfer business in the city centre.

Gwendoline is a hard working woman who has been able to increase the commissions she receives from the money transfer transactions. She has managed to employ one person at her trading booth. She is convinced that her business will be successful because it is what her customers need, and is located at the city centre, convenient for everyone.

Her greatest challenge is the lack of money in the business. Right now, Gwendoline is operating with a minimum working capital of $1000. This is not enough because it limits the number of customers she can attend to, especially since she is located at one of the busiest places in town.

As her customers are very important to her, Gwendoline wants to use the loan money to increase her working capital. This will also enable her to serve her customers that are sending and receiving larger sums of money. She says having more money in the business will also help her earn more profits. The anticipated increase in her profit margins will give Gwendoline a chance to give her unborn child a better life.

Gwendoline dreams of expanding her business by opening more mobile money transfer shops.



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Loan details