Although she has received no formal education, Elizabeth is an entrepreneur. She specializes in selling pots in Effutuakwa (near Cape Coast). She has been involved in this enterprise for six years. Elizabeth is married and has nine children. Her husband works as a police officer. The proceeds from her business normally go towards helping her husband cover the family’s general expenses and pay their children’s school fees.
Elizabeth will use the loan to purchase increased amounts of pots, thus aiding her to improve her overall sales. With the new profits from her expanded business, Elizabeth plans to further diversify the types of products that she sells, hence adapting to changing customer preferences.