A loan of $2,575 helped a member to buy bedspreads, shoes and clothes by catalog.

La Cabañita Group's story

Alejandra, 41, belongs to a group called “La Cabañita” (The Little Cottage) and says that her cousin invited her to join the group that works with Visión Fund asking for loans to improve their businesses aiming at improving their families’ quality of life. She’s a very hardworking, cheerful woman.

Ale, as she’s affectionately called, sells bedspreads, shoes and clothes for women and men by catalog. She says she started this business to help her husband with household expenses since she has four children and was unable to work outside the home because her grandmother also lives with her and she’s not well and she must take care of her. She says that’s why she decided to start her own business so she could stay and care for her home.

She gets her children ready for school in the morning and then makes breakfast for her grandmother and for her since her husband leaves for work very early in the morning. She does her cleaning chores and then heads out to sell bedspreads house to house; sometimes her customers come to her house looking for her to order something or other.

She says that she gets the things she sells from authorized suppliers in the city of Zitácuaro so she can get better prices. At the moment, she’s asking for a loan to fill some pending customer orders. She comments that this is the month when sales are highest because of Mother’s Day, Teacher’s Day, Student’s Day and the end of the school term; people take advantage of this to give gifts and they come to her to buy shoes and clothes. This is why she wants to be well-stocked right now. Alejandra thanks VisionFund for the trust they’ve placed in her and for giving her loans to improve her business thus helping her husband, children and grandmother.

The other group members are named Consuelo, Florentina, Esperanza, Tomasa, Blanca Estela, Maricela, Martha, Liliana, Reynalda and Sofía. They will invest in their businesses which are: silkscreen shop, grocery store, Mexican fast-food snacks, bread baking, fine and costume jewelry making, vehicle repair shop and feed for fattening up chickens for subsequent sale.

In this group: Consuelo, Florentina, Tomasa, Blanca Estela, Maricela, Martha, Liliana, Reynalda*, Sofia, Alejandra, Esperanza
*not pictured

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Translated from Spanish by Kiva volunteer Polliz

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