Funded

Total loan: $7,525
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El Moralito Group


A loan of $7,525 helped a member to buy flour, sugar, cream, bananas, condensed milk, milk, eggs, caramel, different flavors of jam, chocolate, strawberries, gas, potatoes, oil, etc.


El Moralito Group's story

María Elena is 45 years old. She is from a town which is steeped in history and tradition, where people eat well. Elena is part of a group of people who are requesting loans to improve their businesses. Her group is called Moralito and she says that they named the group after the neighborhood where they meet once a week to make their loan repayments. Elena has participated in several loan cycles with Visión Fund and she says that she likes belonging to this financial institution because it is serious and respects its clients.

Elena grew up helping her parents on their stall selling strawberries and cream, fries, fried pork rinds, pancakes, prepared plantains, different flavors of filled churros, etc. They would set up their stall wherever there were open air markets or public celebrations in surrounding communities and also in their own town. She says that eight years ago she decided to set up her own business so that she could provide for her family. She has two children who are currently in elementary school. Her husband is an employee but sometimes helps her out in her business selling fried food and snacks.

Elena is requesting a loan to buy the supplies she needs to make her snacks. She says that she will buy flour, sugar, cream, plantains, condensed milk, evaporated milk, eggs, caramel, different flavors of jam, chocolate, strawberries, gas, potatoes, oil and other products. She says that her dream is to increase the size of her stall a little because sometimes she is unable to fit in everything that she sells. She would also like to buy a slightly larger refrigerator to put her products in so that they don't go off.

The other members of this group are called Juana Guadalupe, Rosa Isela, María Felicitas, Oliva, Ana Laura, María Virginia, Ana Lilia, Beatriz, Pablo and María Isabel. They will invest in their businesses selling perfumes and cosmetics through catalogs, selling underwear, baking bread to sell, running a grocery store, making snacks and deserts, and selling toys.

In this group: Juana Guadalupe, Rosa Isela, Maria Felicitas, Oliva, Ana Laura, Ana Lilia, Beatriz, Pablo, María Virginia, María Elena, Maria Isabel
*not pictured

Translated from Spanish by Kiva volunteer Linda Oxnard


Loan details

Loan length:

5 months
Disbursed date: May 8, 2013
Facilitated by Field Partner: VisionFund Mexico

Lenders and lending teams



Loan details

Loan length:

5 months
Disbursed date: May 8, 2013
Facilitated by Field Partner: VisionFund Mexico