Although she has received no prior formal education, Ama is an entrepreneur. She specializes in preparing and selling ‘gari,' a traditional Ghanaian snack that is made from starched, powdered cassava. She usually sells her gari in Wafkrom, near the Cape Coast. She has been involved in preparing and selling gari for five years. Ama is married and has 7 children, and her husband works as a carpenter. The proceeds from her business normally go towards helping her husband to cover the family’s general expenses and pay their children’s school fees.
Ama wants to use her loan to purchase a greater quantity of cassava, thus increasing her current inventory levels. This will allow her to sell greater quantities of her tasty gari. In the long term, Ama plans to reinvest the future profits back into her business, thus helping her expand and meet the needs of rising customer demands.