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A loan of $875 helped to buy women's informal clothing, shoes, and cosmetics.


Ingrid Elena's story

Eleven years ago, Ingrid became a businessperson. She started selling items such as jeans, blouses, perfumes, footwear, and cosmetics on credit. She also started renting out chairs directly to her clients for events. She was motivated by the necessity of generating an income and supporting her husband with the household costs. They have one two-year-old. They dream of seeing him grow up to be healthy and successful, and they are preparing for this.
Her goal is to increase her working capital, and she will achieve it; so she is applying for a loan on Kiva, her third loan from the Fundación Mario Santo Domingo. She will use it to buy informal women's clothing, shoes, and cosmetics, which her customers have ordered. Her customers are her friends and neighbours, and people who have been referred to her by her friends and neighbours.
With her previous loans she has been able to increase her sales and her business' profit. Today, Ingrid buys from wholesalers and is able to negotiate good discounts for buying large volumes and in cash. Her goal for the future is to have a store in a shopping centre in order to increase her chances of being successful and reaching her dreams of prosperity; she wants to save up and buy her own home.

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Translated from Spanish by Kiva volunteer Christine Cooper



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