A loan of $775 helped to purchase more cosmetics, helping her to improve her overall sales.


Veronica's story

Although she has received no formal education, Veronica is an entrepreneur. She specializes in selling cosmetics in Besease (near Cape Coast). She has been involved in this enterprise for 12 years. Veronica is married and has 2 children. Her husband works as a taxi driver. The proceeds from her business normally go towards helping her husband cover the family’s general expenses and pay their children’s school fees. Veronica will use this loan to purchase more cosmetics, thus helping her to improve her overall sales. With the profits from her expanded business, Veronica plans to further diversify the type of products that she sells, adapting to changing customer preferences.


Loan details


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Loan details