A loan of $750 helped to purchase a dairy cow.


Felista's story

Felista lives in the Muranga area of Kenya, which is a heavy pineapple-producing region. Her primary income sources are milk and crops. She has three children and has been doing this work for 8 years. Felista's highest monthly expense is school fees. When asked how the loan will benefit her family, Felista replied, "Income from milk will cater to family needs" and help her pay her children's school fees.

What Felista enjoys most about farming is "Success and returns from my work." Her biggest challenge is "general management." Animals on the farm have been given the names of Ricky, Otis, and Mueni.

Felista was asked why she chose Juhudi Kilimo for this loan, to which she replied that "Juhudi has favourable terms." She was also asked what she learned during Juhudi's required micro-finance training session, and she explained that "It supports farmers in improving their livelihood by financing farm assets."

As part of Juhudi's loan appraisal process, each borrower's assets are evaluated. Felista owns the following: "cow, bicycle, automobile." She does not own pigs, poultry, a pump, or a motorcycle. Juhudi Kilimo also tries to measure any change in living standards based on this loan. This borrower has in the household a mosquito net, electricity, running water, TV, and DVD, but does not have solar power or a sewing machine.

Note: To create this loan profile, Juhudi Kilimo used a mobile device to gather information in the field and send the data to a central online repository, thus reducing paper use, making the process more efficient, and keeping costs down.



Loan details


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Loan details