Although she has received no prior formal education, Ekua is an entrepreneur. She specializes in selling doughnuts and plastic containers in Ohiaba (near Cape Coast). She has been involved in this enterprise for 10 years. Ekua is married and her husband works as a farmer. The proceeds from her business normally go towards helping her husband cover the family’s general expenses. Ekua will use the loan to purchase increased amounts of flour, sugar, cooking oil, and plastic containers, thus improving her overall sales. With the new profits from her expanded business, Ekua plans to further diversify the type of products that she sells, hence adapting to changing customer preferences.