Although she has received no prior formal education, Adjoa is an entrepreneur. She specializes in selling soft drinks in Wisdom Mpeasem (near Cape Coast). She has been involved in this enterprise for 15 years. Adjoa is married and has six children. Her husband is currently unemployed. As the sole breadwinner in the family, the proceeds from her business normally go towards covering the entire family’s general expenses.
Adjoa wants to use her loan to increase her current inventory levels, hence allowing her to sell greater quantities of soft drinks. In the long term, Adjoa plans to reinvest future profits into her business, thus helping her expand and meet the needs of rising customer demand.