A loan of $5,450 helped to finish his project and advertize it.

Carlos's story

Carlos was originally in real estate up until the housing market diminished. Frustrated, the 35-year-old wanted to start over with a new career. Searching for a new business idea, Carlos found apps and it felt like home.

Myriad Co. began in June 2011, developing cell phone applications. One product, Fishing for Words, is an app inspired by Carlos’ love for fishing. He even has professional fisherman Bill Dance sponsoring the project to promote awareness. The app is similar to the well-known game, Words with Friends, but with a twist. The major difference will be that Fishing for Words will have a dictionary to define words, a rating system, 15- and 30-minute game timers for those looking for a short game and it can be played in Spanish, Japanese and French.

Working in his hometown of Memphis, Tenn., Carlos already has an app on the market, an automatic-reply app for Android called Autovoxt. Carlos says he wanted a job where he could relax and still get paid, and once he saw the demand for apps, “I saw the vision and I studied the market.”

“No one taught me. The Internet and Google are your best tools,” he says. However, a background in computers helped. Carlos works as an IT administrator at a hospital where his coworkers are familiar with his side job. One co-worker advised him to visit Service Corps of Retired Executives (SCORE), a local free confidential counseling nonprofit organization for start-up businesses seeking advice, in Memphis, for financial support.

They referred him to Accion Texas Inc. He used the Accion loan to finish the Fishing for Words app process, but mainly to create business cards and posters that have the app logo and instructions on how to download it.

“My goal is to get 10,000 downloads the first week,” he says.

His long-term goals are to hire those he contracts with in United States, Japan and India. “We have plans, if this expands, then these people will come under my umbrella. They’ll move to Memphis and be my employees.”

“What separates the market is what separates Apple from PC. I have lots of ideas for apps. I compare myself to Myspace and Facebook. Myspace began the need for social media, but Facebook revved it up,” he says. “Apps begin with the ideas. It’s not so much about the company but the person.”

Fishing for Words can be downloaded for iPhone and Android, including computers, tablets, and Facebook.

Visit his developing website at www.fishing4words.com/ and his Facebook page at: https://www.facebook.com/pages/Fishing-For-Words/146730425437084.

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