Growing up almost 2,000 miles away from the Pacific Ocean, Justin never imagined he would be running his own business renting scuba and surf gear in the sunny coastal city of San Diego. Most likely destined to be doing hard labor for an oil company back in Louisiana, Justin drove out to California to visit a family friend and drastically changed the course of his future.
In what he calls a “fall off the turnip truck” moment, he arrived at the beach and immediately felt a connection. Embraced by the warm climate and laid-back culture, Justin knew he had arrived at his new home. Even though he had been a country boy all his life, Justin’s ambition led him to get his scuba certification. Seeing the potential to quickly generate a return on his investment, he went through the process of becoming a certified scuba instructor and started working for different shops around town.
He eventually started his own company, Pacific Beach Sports, renting water sports equipment such as scuba gear and paddleboards. He moved into a storefront in the heart of San Diego’s famous Pacific Beach, filled the racks with equipment to rent or buy, and made connections with other instructors to lead certification classes in the space.
Now almost two years in, he has seen significant growth but is ready to take his business to the next level. Justin’s $7,000 Kiva loan will enable him to purchase additional inventory and better market his business to grow its visibility in the community.
Justin hopes to eventually grow Pacific Beach Sports into San Diego’s premiere water sports rental and sales company, helping others experience the natural beauty and excitement of the city that he fell in love with so many years ago.