A loan of $650 helped to purchase merchandise to stock her general store.

Elis Johana's story

Elis is 31 years old, and lives with her husband and their three children, who are all between the ages of 2 and 12. In 2012, Elis started a general store in the city where she and her family live. Her husband grew up in a family with parents who were shopkeepers, and so he learned the trade from a very young age. When he and Elis started their own family, a store was a logical business outlet for both of their talents and abilities. The general store is open to the public from 5:45 each morning until 9:30 every night. Products are bought in cash, and Elis buys merchandise to stock the store from wholesale distributors to generate better profit margins. The majority of the clients at the general store are neighbors and people passing through the area in need of food items and other products for daily use.

This is Elis' first loan with Kiva, and she plans to use the support to purchase merchandise to stock her store, especially products with better shelf lives, which will help her keep her inventory and sales up. Her future goals include owning property and being the full owner of her store. She also hopes to make the most of this investment by leveraging the support to offer high quality products to her clients at affordable, competitive prices.

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Translated from Spanish by Kiva volunteer Gillian Goodrich

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