Although she has received no prior formal education, Rita is an entrepreneur. She specializes in selling pepper in Aburaman Nkwanta (near Cape Coast). She has been involved in this enterprise for one year. Rita is married and has two children. Her husband works as a mason. The proceeds from her business normally go towards helping her husband cover the family’s general expenses and pay their children’s school fees. Rita will use the loan to purchase increased amounts of pepper, thus helping her to improve her overall sales. With the new profits from her expanded business, Rita plans to further diversify the type of products that she sells, hence adapting to changing customer preferences.