A loan of $2,175 helped a member to pay for a refrigerator and cold drinks.


Jai Durga Group's story

Pira, a 48-year-old married woman, lives in Bhawanipatna of Kalahandi District in Odisha, India. The lady sitting in the front with a raised hand is Pira. She lives with her six-member family comprised of her husband; four sons, ages 30, 28, 25 and 20; and one daughter, age 22. She is a very energetic, hardworking and enthusiastic person who always devotes her time to getting her family ahead.

Pira herself has been running a general grocery shop for nine years to maintain her family. Initially, she started the business with a low profile selling limited items like potatoes, soap, sugar, tea dust, tobacco, chocolates, etc. Gradually she expanded her business and added extra items regularly. Apart from this, her two sons have two barber shops and the other two sons are working at other barber shops on a daily wage basis.

In the year 2010, Pira and three other women of her locality formed a joint liability group named Jai Durga and took out a loan from Mahashakti Foundation for the development of their businesses. This is the second loan for her group.

With the first loans, Pira has been able to add some grocery items like dough, oil, spices, etc. Now she is earning 300 Indian rupees daily from her business – which is very scanty to manage her big family. To add some extra income, Pira wants to add soda and cold drink items to her shop. So, with the present loan, she has planned to buy a refrigerator and cold drinks along with other merchandise to increase her sales and income for her overall development. Pira hopes to build a permanent house for her family and get her sons and daughters married off in a respectable manner.

The other three members of the group, Sarmistha, Sanju and Haripriya, are running a tailoring center with tent house, a dry food and tiffin hotel, and a welding center respectively.

In this group: Sanju, Sarmistha, Haripriya, Pira



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