Rita decided to run her own production business. She started to produce traditional Armenian meat products: basturma and sujukh (Armenian special sausages). In production Rita uses only fresh meat which she purchases on the wholesale markets of Vanadzor city. The special preparation techniques and secrets of basturma and sujukh Rita has learned from her grandmother. Rita's meat products are very famous and popular in Vanadzor city and Lori area.
After 20 years she has a large number of customers who prefer to buy meat products from Rita, because they have a unique taste and aroma. The meat production income allows Rita to meet her little family's needs and to pay for her son’s education. Rita is asking for a loan of 1,000,000 Armenian drams from Kiva lenders in order to buy a large quantity of beef for her meat production. She hopes to enlarge her business and to deliver her products to Yerevan for selling.
About “Nor Horizon”
“Nor Horizon” UCO LLC is committed to promoting poverty alleviation in Armenia by providing high-quality financial and other business development services to enterprising individuals in under-served rural and urban markets who have a strong will to establish and develop their own small-scale businesses. Originally created as the Armenian micro credit program of Oxfam (Great Britain) in late 1995, “Nor Horizon” LLC has been licensed under supervision of the Central Bank of Armenia since early 2006.
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