A loan of $400 helped a member to buy cosmetics.


Bensodia Group's story

Bensodia Group is part of Dayana Association in Ouelessebougou. It comprises four women who got acquainted through bonds of kinship and neighborhood. They are married and average 30 years of age and three children, and live in large traditional families in Ouelessebougou, in Kati prefecture (Koulikoro Region, Republic of Mali). They've been in retail for many years, and are very much in demand. They run various businesses, such as buying and selling food condiments, cosmetics, and finery, as Mariam does. She's the second woman from the left in the photograph. Eager to meet their clientele's increasing needs, the members of the group decided to join the loan program of Kiva's partner, Soro Yiriwaso. They are seeking their first solidarity loan (group loan). Mariam, the group's president, is very well-known in Ouelessebougou. She excels in selling cosmetics and women's finery. She intends to use her loan to buy a few boxes of skin creams, pomades, and perfumes. She gets her supplies from wholesalers in Bamako and where she lives, and retails her products, for cash and on credit, in Ouelessebougou, to a clientele comprising both men and women. She hopes to turn a monthly profit of XOF 15'000 (ca US$ 30) to be used to repay the loan and reinvest in her business.

In this group: Mariam , Tenimba, Kadiatou, Sira
*not pictured

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Translated from French by Kiva volunteer Patrick Stadelmann



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