A loan of $1,550 helped a member to pay for purchasing bangles, talc, nail polish, clips, combs, mirrors, face cream, ribbons, etc.


Tirupati Swamy Group's story

This group is called “Tirupati Swami” and was formed in the year 2009. Its six members are all women from a town called Muniguda. It is located in the district of Rayagada; one of the poorest districts in India.

One of the members of this group is Jasobanti. The one standing extreme left with raised hand in the photo is Jasobanti. She is a 37-year-old married lady, living with her husband, one daughter aged 17, and one son aged 15 who are continuing their studies. Jasobanti herself has been running a fancy-item store in Muniguda for the last two years. Her husband has also been running a fancy-item vending business for the last 12 years. He moves four days in a week to the local weekly markets to sell his fancy items.

Jasobanti sells items like bangles, talc, nail polish, clips, combs, mirrors, face cream, ribbons, etc. She says there is a lot of demand as it is a huge market with almost 40 villages depending on this market and that she does not have enough stock to meet the demand. She does not like saying “No” to her customers and wants to be able to give the best service to her customers. She now wants to buy more stock of what she is selling like bangles, talc, nail polish, clips, combs, mirrors, face cream, ribbons, etc. to increase her inventory level to be able to meet the demand and seize the business opportunity.

Over the period of four years Jasobanti has been able to add some assets like a TV and a bed and do some house repairs from her income. The present loan amount will be utilized by her to purchase increased stock in bulk which will reduce her buying costs. She hopes to save enough from her increased revenues for her daughter's wedding and construction of a house for her family.

The other five members of her group are Gurubari, Budu, Laxmi, Tunu and Tulasi with fish selling, fancy-item vending, fish selling, Tiffin centre (tearoom), leaf plate making & sweet making businesses.

In this group: B.gurubari, Budu, Laxmi, Tunu, Tulasi*, Jasobanti
*not pictured



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