A loan of $1,375 helped to buy sweaters, footwear, jeans, perfumes, and personal cleaning products.

Maria Ascención's story

Maria, 69 years old, is a married woman who is the mother of six adult children. She lives in the south of the city, where she sells footwear, perfumes, clothes, and personal cleaning products. She began in 1991, when she felt that she was not doing anything and wanted to have her own money to pay her expenses. She was managing the domestic expenses with what her husband gave her to support her family and gathered her first capital to buy inexpensive articles and sell them on credit to her family members, neighbors, and friends, who were her first true market.

Currently, she sells not only on credit, but also in cash. Every day she begins working at 9 in the morning and ends at 6 in the evening. She makes her purchases in cash in the neighboring country and in department stores situated in the city of Barranquilla.

Maria has received three financings from the Fundación Mario Santo Domingo, with which she has been able to adapt her store with showcases and fill them, in order to make an impact on her customers and grab their attention, awaken their interest, desires, and inspire their purchase of her products. Her goal is to make her business grow more all the time, and because of this she is attentive to obtain loans to invest in the capital of her store and increase her income. This is the reason why she turns to a Kiva loan, by means of which she will buy sweaters, footwear, jeans, perfumes, personal cleaning products, among other articles with a greater turnover that provide her immediate income. This is precisely what makes her Kiva loan a successful investment.

Translated from Spanish by Kiva volunteer Sarah Tyler

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