Although she has received no formal education, Adjoa is an entrepreneur. She specializes in selling charcoal in Ekumfe-Twi (near Cape Coast). She has been involved in this enterprise for four years.
Adjoa is married and has eight children. Her husband works as a farmer. The proceeds from her business normally go towards helping her husband cover the family’s general expenses and paying their children’s school fees.
Adjoa will use the loan to purchase larger amounts of charcoal, thus aiding her to improve her overall sales. With the new profits from her expanded business, Adjoa plans to diversify the type of products that she sells, hence adapting to changing customer preferences.