Although she has received no prior formal education, Sarah is an entrepreneur. She specializes in selling cosmetic products in Emissakrom (near Cape Coast). She has been involved in this enterprise for 12 years.
Sarah is married and has 5 children. Her husband works as a farmer. The proceeds from her business normally go towards helping her husband cover the family’s general expenses and pay their children’s school fees.
Sarah will use the loan to purchase larger amounts of cosmetic goods, thus aiding her to improve her overall sales. With the new profits from her expanded business, Sarah plans to further diversify the types of products that she sells, hence adapting to changing customer preferences.