A loan of $3,900 helped a member to buy plant pots, soil, fertilizers and insecticides for growing poinsettias.

San Alejandro Agricultura Group's story

Verónica has been a member of this group for several loan cycles and says that she has noticed improvements in her business over the years as a result of the loans she has taken out. She says: "When I started working with the financial institution I only had one greenhouse. Now I have 10 because I have put a lot of effort into growing my business". Verónica has been growing and selling poinsettias wholesale for 12 years. She says that her best months in terms of sales are October to December and that she grows different varieties of poinsettia. She says that her husband sells the plants in the State of Mexico and that she grows more than 7,000 plants each season. As a result she has enjoyed good sales.

Verónica is gradually building her home from concrete as her previous home was built from wood. "Although my work is very hard, it is very satisfying to see my customers when they leave with a happy smile on their faces because my flowers are such good quality". Vero, as she is known in her community, is requesting a loan to buy plant pots, soil and fertilizers because the growing season has just started and she needs the plant pots to start dividing up the poinsettia cuttings that she will begin growing. She says that she invites people to come and buy from her or visit her nurseries which are also a tourist attraction.

The other three members of this group are called Braulia, Berenice and Sonia. They will invest their loans in buying supplies for growing poinsettias and items with which to stock a grocery store.

In this group: Veronica, Braulia, Berenice, Sonia

Translated from Spanish by Kiva volunteer Linda Oxnard

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