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Joseluis began selling car care products out of his home in Visalia, California in 2010. He established a route selling to car dealerships, used car lots, and other auto-related businesses in the area. In 2012 Joseluis started his own product line "Prime Car Care Products" which he now sells alongside his other products. He’s excited to be distributing his own product and now he’s even more passionate about making the sales.

Joseluis gets the finished product directly from the manufacturing company, he loads it onto his truck and conducts sales. His wife, Adelina keeps the books and helps with the administration of the business. There are no other employees, but they plan to hire another sales rep as they grow.

This $5,000 loan will allow Joseluis to purchase a broader set of inventory from his manufacturer (which he has to pay for up-front). He had been turned down by several banks prior to applying with Fresno CDFI due to fact that he's just now getting his new product onto the market. This loan will help Joseluis build business credit and eventually access loans from more traditional sources.

Additional Information

More information about this loan

This loan has been made in collaboration with CAMEO (California Association for Micro Enterprise Opportunity) in order to build microlending capacity in California. In this partnership, CAMEO serves to support California microlenders, such as Fresno CDFI, throughout its partnership with Kiva. CAMEO’s mission is to grow a healthy, vibrant, thriving environment for all entrepreneurs and start-up businesses by advancing the work of its statewide member network.

About Fresno Community Development Financial Institution

Fresno Community Development Financial Institution (Fresno CDFI) provides affordable financing, training and technical assistance to individuals, small businesses and community facilities. Founded in 2007, it focuses its efforts on low- and moderate-income communities aiming to serve the financial needs of small business owners and entrepreneurs.

Kiva lenders’ funds are used to expand Fresno CDFI’s microenterprise loan fund with a focus on providing loans under $10,000. This is of particular importance to Fresno CDFI because the organization was initially created with the intention of servicing borrowers in need of smaller loans.

About United States

  • $54,800
    Average annual income
  • 13
    View loans »
    United States Loans Fundraising
  • $12,909,200
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD