Linda is a petty trader, who primarily sells salted fish, meat and onions, in her village of Nyame Bekyere (near Cape Coast). She has had some formal education, as she is a junior high school graduate. She is married and has two children. Her husband is a carpenter. Linda has been working as a petty trader for nearly six years. Her income is used to help her husband pay the utility bills and their children’s school fees.
She plans on using her loan to purchase an increased quantity of fish, meat and onions, thus allowing her to meet rising consumer demand. She hopes to use the profits from her enterprise to further diversify the kinds of food that she sells, adapting to changing customer preferences.