Although she has received no formal education, Ama is an entrepreneur. She specializes as a petty trader in Aburansa (near Cape Coast). She has been involved in this enterprise for six years. Ama is married and has four children. Her husband works as a farmer. The proceeds from her business normally go towards helping her husband cover the family’s general expenses and pay their children’s school fees.
Ama will use the loan to purchase larger amounts of general provisions, which will aid her to improve her overall sales. With the new profits from her expanded business, Ama plans to further diversify the types of products that she sells, adapting to changing customer preferences.