A loan of $1,075 helped a member to increase the stock of products in their business.


La Dicha Group's story

Rebeca is 60 years old, is not married, and works hard every day to support her 16 year old child who is in high school. Rebeca was born to a poor family, and so she left education after primary school, for reasons beyond her control. She was born in Macará, Ecuador, and now lives with her partner and son in Los Bancos Cantón in a rural area of the Province of Pichincha. There are many places to visit in this Canton, such as rivers and forests, which attract many tourists. If these tourists visit during the regional festivals, they can see handicraft exhibitions and fairs with agricultural produce and livestock, which contribute to the livelihoods of many inhabitants. These activities, combined with trade, have provided private business opportunities in the form of hotels, hostels, and various tourism services.

However, the principal activity of this area is agriculture and livestock, which allow the rate of economic performance to increase every year, despite the lack of technology in the region. In the midst of meadows, countryside and mountains, the inhabitants of this place make the most of every opportunity or the needs of visitors and neighbors to turn their continuous business ideas into reality, which contributes to the growth of the sector.

Rebeca has worked for several years in her grocery store. She learned this trade from her family and now wants to grow her business, buying new stock. She has a dream that, one day, she will be able to buy a plot of land to raise chickens. It is for this reason that she works in her store every for up to 14 hours at a time, from sunrise to night. Although there is a lot of competition, Rebeca hopes to increase her profits and improve her family's standard of living.

Friends with the same enterprising spirit who want to succeed in their business activities have joined her. Their names are Alba and Florinda, and they work raising chickens to sell and hope to increase their earnings buying chickens and chicken feed, and making improvements to their cages. Florinda has two children who study, is single, and is 37 years old. Alba, meanwhile, is 56, never had the chance to study, and has overcome many hurdles due to her illiteracy. She has two teenage children who study.

Another member of this group is Laura, who is 31 years old and has two children aged 17 and six. She is single and makes a living selling bananas and corn on a stall in the street. The biggest challenge she faces every day is to transport her barbeque, table and containers from her stall to her home. She will use the loan to buy tools and supplies to improve her work.

These women have come together to request a loan from Fundación Alternativa, where, apart from trust and flexibility, they have received important tools to grow their businesses. They are grateful for Kiva's help enabling people around the world to make their dreams reality.

In this group: Rebeca Ufracia, Flerida Alba, Florinda Fidelina, Laura Clemencia
*not pictured

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Translated from Spanish by Kiva volunteer Chloe Pilpel



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