Direct selling is Ofelia's business. She has been in this business for three years and usually earns about PHP 2,500 a month. Ofelia is 48 years old now and is married to Roger. They have been blessed with three children. Ofelia dreams of lifting her family from poor living, and that's why she works hard at her simple business. Right now, Ofelia is asking for a loan in the amount of PHP 15,000 to buy lotion, perfume, powder and lipstick to offer and sell in their village. Ofelia hopes to continue growing her business.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.