“The band wasn’t making the type of music I really like,” Tiaffo says, so he left the group to produce others’ music. “I thought it would be a good way to make money,” he says. He then opened Excelsior Media Concern, a media production company that creates and produces beats and music videos.
Most media producing companies in Tiaffo’s hometown of Little Rock focus only on rap. His company does much more. “In addition to rap, we work with pop, gospel, and other types of music,” he says.
The flexibility of creating his own schedule and having a job that allows him to express his creativity attracted Tiaffo to becoming self-employed. “It was a matter of taking my strength and passion and just doing it.”
Starting out, he didn’t know much about creating and producing music, other than the fact that he loved it. Most of what he learned was hands-on trial and error. The self-taught Tiaffo says he read a lot of books and articles on how to properly obtain his goal of making music and music videos for a living.
While researching the industry, Tiaffo read about Accion Texas Inc. in Black Enterprise Magazine. He later applied and was approved for a loan.
For the last four years, Tiaffo has been the sole employee, but he plans to hire a small team later this summer.
His website, www.tiaffo.com, is where he houses some of his beats. Tiaffo also showcases some of his own original music on his ReverbNation profile: http://www.reverbnation.com/tiaffo#!/tiaffo/songs/.
More information about this loan
This loan is part of the Kiva City Little Rock initiative in partnership with Accion Texas. Kiva City Little Rock is a subset of Kiva City, a program that allows Kiva lenders to make microloans to small businesses in the United States with the help of community organizations and U.S. Field Partners.
About LiftFundLiftFund. (www.liftfund.com) is an award-winning nonprofit organization (previously known as Accion Texas) with a mission to provide credit and loans to small and start-up businesses that have limited or no access to credit from commercial sources. Established in 1994 in San Antonio, LiftFund has helped Texas and Louisiana entrepreneurs strengthen their businesses, stabilize and increase their incomes, create employment, and contribute to the economic revitalization of their communities. Learn more at www.liftfund.com.
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