A loan of $4,225 helped to pay for studio time.

Tiaffo's story

As a professional musician, Tiaffo struggled to make peace with a band mate. But the tension between them escalated and caused them to continually debate what type of music they should be creating.

“The band wasn’t making the type of music I really like,” Tiaffo says, so he left the group to produce others’ music. “I thought it would be a good way to make money,” he says. He then opened Excelsior Media Concern, a media production company that creates and produces beats and music videos.

Most media producing companies in Tiaffo’s hometown of Little Rock focus only on rap. His company does much more. “In addition to rap, we work with pop, gospel, and other types of music,” he says.

The flexibility of creating his own schedule and having a job that allows him to express his creativity attracted Tiaffo to becoming self-employed. “It was a matter of taking my strength and passion and just doing it.”

Starting out, he didn’t know much about creating and producing music, other than the fact that he loved it. Most of what he learned was hands-on trial and error. The self-taught Tiaffo says he read a lot of books and articles on how to properly obtain his goal of making music and music videos for a living.

While researching the industry, Tiaffo read about Accion Texas Inc. in Black Enterprise Magazine. He later applied and was approved for a loan.

For the last four years, Tiaffo has been the sole employee, but he plans to hire a small team later this summer.

His website, www.tiaffo.com, is where he houses some of his beats. Tiaffo also showcases some of his own original music on his ReverbNation profile: http://www.reverbnation.com/tiaffo#!/tiaffo/songs/.

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