A loan of $1,000 helped to buy 20 pieces of damask pagnes, 10 kgs of “magnon kisenin - gueunnin” grains and 15 bottles of perfume.

Lala Lemou's story

Lala Lemou is 47 years old and lives with her husband and their 7 children in Noumousso, one of the popular districts of Kadiolo town (3rd administrative region of the Republic of Mali). Lala Lemou has been selling dyed damask boubous (long, loose-fitting African garments) and incense for over 10 years. She runs her business with her family in the Noumousso district, where her products are highly sought after by her clientèle because of their quality.

In order to satisfy her ever-growing clientèle, she has requested a loan from the Soro Yiriwaso microfinance institution and is now on her 9th loan cycle. Her loan will enable her to buy 20 pieces of damask pagnes (colourful and decorative West African cloth) of varying quality, 10 kgs of “magnon kisenin - gueunnin” grains and 15 bottles of perfume in Bamako. After she has dyed the pagnes and made them into boubous, she sells them, and she also sells the incense once she has made it from the grains and perfume. She sells her products for cash or credit in Kadiolo, door-to-door and on the street, to a clientèle made up of men and women. Thanks to this loan, she expects to make an average monthly profit of 150 000 francs, a large part of which will be used to increase her business, and the rest of which will go towards covering the family expenses and the interest payments on her loan.

Translated from French

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