George is 41 years old. He lives with his wife Rusudan and retired mother in Ozurgeti, West Georgia. George requested a loan from local financial institutions several times for a family business start-up, but without any success. His loan request was rejected all the time, because of his low income and the family’s poor living conditions.
The only income in the family is from trading. George has rented a counter at the local market where he sells vegetables and gets a small daily income. According to Credo estimations the family belongs to the subsistence-poor category.
George requested a loan from Credo to start-up a family business. His loan request was approved in the framework of a new joint initiative of Kiva and Credo. The start-up loan program envisages provision of business start-up and re-start-up credits with soft conditions to country rural poor, who do not have access to credit products, being regarded as “high risk borrowers” because of their low income.
With the received credit George will purchase a mini-bus. He will use it for trading, to bring more varieties and quantities of vegetable. This will satisfy the client requirements better which will increase sales and George's daily income. The profit will be reinvested in the same business and he will have the opportunity to provide better living conditions for his family.
About LLC Micro Finance Organization Credo
LLC Credo (Credo) is a microfinance organization in Georgia that provides sustainable credit services to alleviate poverty in rural areas, including business loans, agriculture loans, household loans, crop insurance and more. Kiva lenders’ funds are used to help the organization expand its outreach to even more entrepreneurs, farmers and households in remote areas.