A loan of $1,575 helped to buy supplies and make repairs for the growth of her business.


Betty Seneida's story

Each province of Ecuador passes down stories of the men and women who left footprints, forming the future of those who will arrive later. And so, several Ecuadorian cultures lived in the parish of Río Verde, a historical area of Santo Domingo, the capital of the province of Santo Domingo de los Tsáchilas, a province of Ecuador that in recent years has had a sustained high growth. Its capital is a city with the most attractive, appealing and delicious fruit and gastronomy offered there. It also has considerable trade and has become a land port of trade between the mountain ranges and the coastal regions. It also has many tourist attractions accompanied by a warm climate which is frequented by both national and international tourists. It is for this reason that most of its inhabitants have embarked on some commercial activity or service for residents and tourists.

Betty lives in the parish of Río Verde. She is a 31 year old woman who became a mother at a very young age and decided to live with her partner without a marriage license, and they had four children who now live with Betty, as she and her partner decided to separate and become independent of one another. Betty has a primary school certificate and works very hard for her children who currently attend a public school. They do not require anything and they can one day receive a professional title that she could not because of the absence of resources. Betty has not been limited in her work because of her lack of preparation by the obstacles placed on her path.

As a consequence of her separation, she is the main provider for household expenses. This is why three years ago, with some savings, she opened a grocery and fruit stand and attends to it from sunrise until sunset, working 14 hours a day. But her household responsibilities are constant and at the same time that she tends to her store she also cleans the house and takes care of the children providing them with their daily bread.

Her experience has taught her that it is important to always have a selection of products in sufficient quantity, otherwise customers will search for other alternatives, and this is why Betty is asking for a loan in order to buy products to meet the demand of her clients and to attract more people to shop at her store, fitting it out attractively and comfortably for her and the people who come to her place. Thanks to your help, Betty will be able to give her children a quality life without passing up necessities and furthermore Betty will grow personally and professionally.

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Translated from Spanish by Kiva volunteer Gail LeGrand



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