A loan of $825 helped to purchase wool skirts, dresses, non-embroidered and embroidered blouses, peasant dresses, and No. 2, 4, 6, 8, type of cotton.


Ethel Nohemí's story

Ethel lives in the town of Catarina, which belongs to the white villages of the Department of Masaya. Ethel is married and 36 years old. Her household consists of her husband and young daughter. Ethel is a merchant. She learned this trade from her parents, because they also worked in the same industry. They were selling traditional outfits, and Ethel saw that it provided good income, so she decided to establish her own business of selling traditional clothing 3 years ago. She comments that she began with her own savings to invest a small amount in clothing to try and attract her own customers. In order to sell and make her merchandise more attractive, Ethel rents a booth at the main entrance to the town of Catarina. Her customers are mainly domestic and foreign tourists who visit the touristy city. Ethel sells her products to artisans of the region that specialize in decoration. Currently she needs to invest more in her business to purchase wool skirts, dresses, non-embroidered and embroidered blouses, peasant dresses, and cottons among other things. Ethel considers that this investment will help her greatly to supply her model with a variety of traditional clothing, increase her income and give her a better quality of life for her home.

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Translated from Spanish by Kiva volunteer Angela Yeh



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