A loan of $1,075 helped to create a business space within her home where she can sell her products.


Angela Ramona's story

Ángela is a 29 year old woman. She grew up in a family with few economic resources. As a result it was not possible for her to continue studying after finishing primary school. She is a single mother. It has been a struggle to provide an education to her child all by herself, but over time she has learned a lot from this experience and her child is now is studying at a public elementary school. Ángela’s dream is that her child will become a professional. She lives with her young child in the parish of Río Verde, a place full of history. The parish is located in Santo Domingo, the capital of the Santo Domingo de los Tsáchilas province in Ecuador, which has sustained high growth over the past number of years. The most attractive and interesting feature of Santo Domingo city is its delicious fruit and the local gastronomy. The level of business carried out here is also considerable as it has become an inland hub for commercial activity between the country’s mountain and coastal regions. Furthermore, its many tourist attractions and warm climate make it a popular destination for domestic and foreign tourists. For this reason, most of the city’s inhabitants are involved in some form of commercial activity or service for local residents and tourists. Ángela maintains her family, paying the service bills for all their basic needs, such as education, etc. She does this thanks to the business she set up 2 years ago selling cosmetics door to door. She travels the long city streets taking orders from her customers who are mostly women. She works in the morning. In the afternoon she stays at home to help with homework and to do the household chores. But she works at weekends too when she goes, with her child, to her customers’ homes to collect the payments she is owed. Ángela wants to grow her business but still attend to her home. For this reason she has requested a loan. She will use this money to renovate a space in her house to serve customers who wish to buy the products she has in stock. In this way she will not lose potential sales when she is at home in the afternoon with her child. Ángela is grateful to the Fundación Alternativa who have advised her and placed their confidence in her. This has enabled her to take the first step to growing her business. It also motivates people around the world to support those such as Ángela and to continue giving loans which are so beneficial.

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Translated from Spanish by Kiva volunteer Suzanne Carey



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