A loan of $350 helped to buy a dairy cow.


Rose's story

Rose lives in the Eldoret area of Kenya, which is the training ground for many of Kenya's Olympic runners. She has four children and has been doing this work for ten years. Her primary income sources are milk, eggs, and crops.

She stated what is most enjoyable about farming: “harvesting!” Her biggest challenge is “drought that usually results in low production."

Rose was asked why she chose Juhudi Kilimo for this loan, to which she replied: “efficiency.” This client was also asked what was learned during Juhudi's required micro-finance training session: “record-keeping.”

Rose’s highest monthly expense is school fees. When asked, “How will this loan benefit your family?”, Rose replied, “assist in payment of fees.”

As part of Juhudi's loan appraisal process, each borrower's assets are evaluated. Rose owns the following: “cow and poultry” but does not own: “pig, pump, bicycle, motorcycle, automobile.”

Juhudi Kilimo also tries to measure any change in living standards based on this loan. This borrower has in the household a “mosquito net” but does not have “electricity, solar power, running water, sewing machine, TV, DVD."

Note: To create this loan profile, Juhudi Kilimo used a mobile device to gather information in the field and send the data to a central online repository, thus reducing paper use, making the process more efficient, and keeping costs down.



Loan details


Lenders and lending teams



Loan details