Joanah is a resident of Bunamwaya. She is 24 years old and is married to Robinson. She looks after two orphans, providing them with all the basic needs and pays their school fees.
She has a business dealing in bedding products, such as mattresses, baby coats, pillows, and foam sponge used in making furniture etc. She has been in this business for almost three years, and has a prospect of expanding her business by increasing her stock and opening up other outlets. This would help her to earn more and then to improve her standard of living.
Joanah’s major challenge is a lack of enough stock to enable her compete favorably in the market and add more stock to her business. She thinks that a loan will help her to improve her business.
Her neighbours commented that Joanah is a hardworking, focused, and an ambitious businesswoman.