A loan of $575 helped to purchase products that are household staples.

Gustavo Alonso's story

52-year-old Gustavo has succeeded in setting up his store with hard work and a great deal of dedication. The store is his only source of income for supporting his family. He loves his work, and the reason why he's passionate about it is the satisfaction he gets from seeing his family happy.
He has been running his business for seven years. It has allowed him to acquire experience and establish himself in his town. Nevertheless, he reports that his main obstacle is the competition, because there are many businesses offering the same services. He explains that the factor that sets him apart is providing good service for his customers, offering reasonable prices and having a wide variety of merchandise. For that reason Gustavo is requesting a loan which he'll use to stock up, so that he can increase his product portfolio and keep the loyalty of his customers.
He hopes that this loan will allow him to improve his family's living conditions.

Translated from Spanish by Kiva volunteer Renata Wolff

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