A loan of $950 helped a member to buy condiments.


Djiguiya Group's story

Djiguiya is a group belonging to the Mariamton association of Kelyean. The group is composed of six women who know each other as relatives and neighbors. They average 50 years of age. They are all married, with six children on the average, and are engaged in various activities such as selling condiments and cooking pancakes for sale, which is what Maimouna does. Maimouna is the only person wearing a black outfit in the photo. The group members live in traditional large families in Keleya, in the Bougoni prefecture (Sikasso Region of Mali). They have been in retail for many years and have a good customer following.

With the goal of meeting the growing customer demand, six years ago the group members have decided to join the Soro Yiriwaso loan program. They are on their fourth solidarity loan. Maimouna, who is the group’s leader and well known in Keleya, excels at selling cereal pancakes. She plans to use her loan to buy for bags of millet and other ingredients. She stocks up in Keleya and nearby and sells her pancakes in Keleya, retail, for cash and on credit, to a customer base composed of men and women. She hopes to achieve a monthly revenue of 25,000 West African francs, which will allow her to repay her loan and reinvest in her business.

In this group: Maimouna , Awa , Diassan , Fanta , Soundje , Mariam
*not pictured

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Translated from French by Kiva volunteer Ekaterina Sukhanova



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