A loan of $475 helped to buy and insure a dairy cow.


Rose's story

Rose lives in the Kitale area of Kenya, which lies in the northern part of the Rift Valley. She has two children and has been doing this work for 13 years. Her primary income sources are milk, eggs, and crops. She stated what is most enjoyable about farming: 'Feeding dairy cows!' Her biggest challenge is 'Diseases.' Animals on the farm have been given the names of 'Bahati and Lelmet". She will channel the loan of 41,600 acquired from Juhudi Kilimo to buy and insure a dairy cow. Rose was asked why she chose Juhudi Kilimo for this loan, to which she replied: 'Because they give loans to farmers and I am a farmer who needs some finances.' This client was also asked what was learned during Juhudi's required micro-finance training session: 'They are short term loans.' Her highest monthly expense is school fees. When asked 'How will this loan benefit your family?', Rose replied 'I will be able to generate income from the sale of milk to support my family and educate my children.' As part of Juhudi's loan appraisal process, each borrower's assets are evaluated. Rose owns the following: 'cow, poultry' but does not own 'pig, pump, bicycle, motorcycle, or automobile'. Juhudi Kilimo also tries to measure any change in living standards based on this loan. This borrower has in the household 'mosquito net' but does not have 'electricity, solar power, running water, sewing machine, TV, DVD'. Note: To create this loan profile, Juhudi Kilimo used a mobile device to gather information in the field and send the data to a central online repository, thus reducing paper use, making the process more efficient, and keeping costs down.



Loan details


Lenders and lending teams



Loan details