A loan of $1,125 helped to buy a freezer which she will stock with delicious ice creams.

Marlene's story

Marlene, who owns a convenience store, obtained a Kiva loan to buy a display cabinet. She did, indeed, buy one and, at the same time, she purchased foodstuffs to stock it. In the process, she gave her shop a completely new image. It is now better stocked, but has a faster turnover and her buffer stock is often insufficient to meet demand. This means that her purchases do not last long, but she feels happy because she sells everything. She will now capitalise on her captive clientele to offer them ice creams and will buy a freezer which she will stock with delicious ice creams made with the natural tropical flavours of fruits from Colombia's Caribbean coast. As her customers eat the product, they will be refreshed by the breezes and coastal sunshine. She is, therefore, applying for another Kiva loan and her plan should be very successful because it is the height of the Carnival season, when everything refreshing sells well.

Translated from Spanish by Kiva volunteer Janice Crossfield

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