A loan of $1,125 helped to buy rice, sugar, oil, general household products, personal hygiene products, and school supplies.

Leonardo José's story

Leonardo, age 37, lives in the town of Soledad with his wife and their 11-year-old daughter. There he has a store where he sells snack foods and soft drinks, so he is able to take advantage of the flow of customers who make purchases each day. He relies on this income. Leonardo’s business experience started three years ago. He was recommended by workers at a major company that was in need of everyday household products. However, it was not easy to transport products from the market plaza. At that moment, Leonardo was offered a location where he could set up his shop. Now he is well-known in his neighborhood and in the surrounding areas. His customers know that he keeps his store organized.

Leonardo begins his work at 5 A.M. and continues until 5 P.M. His sales are conducted with cash or through a payment system in which he offers a company discount based on the worker’s salary. The customer must agree to the arrangement. Leonardo’s goal is to update his inventory so that he will have a diversified assortment of products by which he can always influence his customers. For this reason, he is applying for a Kiva loan, his first form of financing through Fundación Mario Santo Domingo. Leonardo will use the money to buy rice, sugar, oil, and general household products. He will also buy personal hygiene products and school supplies.

His investment will be successful because he will take advantage of this time to make adjustments to his inventory in response to market demand. Everything he does is with the purpose of generating more income for the welfare of his family.

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Translated from Spanish by Kiva volunteer Ronan Reodica

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