A loan of $600 helped to buy the fish that are most in demand in the region so that she can continue to sell.


Juliana's story

Juliana, 40, is a kind, sociable, and enterprising woman. She was widowed some time ago, but this has not prevented her from continuing to provide her only daughter, Cindy, with everything she needs in life. They live in their own home, and they also share their days with Cindy's grandmother. Juliana's mother and daughter have become her main and only motive to give the best of herself in everything she does so that she can get ahead. Juliana has a business selling fish.

Over a long period of time, she figured out how to succeed in the competitive business world. She did a lot of types of work before she came to her current occupation. She started out with the help of one of her friends, who offered her space in her stall in the main market of the city, and this is where she began her journey. Now, she has her own stall. At the beginning, she used to feel that due to her lack of experience, she would not be able to sell what she needed to support herself. However, time has provided her with enough experience that she now earns substantial profits by the end of each day. She's been selling for 12 years, and she sells fish of all sizes and prices. She starts her work at 4 in the morning, and finishes by noon. She complements this business by working in the afternoons selling soft drinks and ice from her house, and she also occasionally does sewing work, making pants, shirts and blouses. Her work has allowed her to have time to be with her daughter at the most important moments of her life, and this gives her great satisfaction.

Juliana has learned a lot from all of her life experiences. At her work she is very well-liked by her fellow merchants, because she always has a smile on her face and a word of encouragement for her friends. She feels very happy to be generating her own income. She has a lot of plans in mind, but at the moment what she wants the most is to keep working. For the future, she wants to set up a grocery store business in her home. She wants to achieve this in the near future.

This is Juliana's 8th loan with MFP. She is very happy and grateful for the support that she is receiving, which will help her to gradually achieve her goals. Also, she promises to make her payments responsibly and on time. She appreciates belonging to her communal bank, where she is a founding member, because she knows that all of the members are responsible and supportive.

With the sum of 1,500 Peruvian soles that she requests, she will buy the fish that are most in demand in the region, so that she can continue to sell. Her daily investment can rise as high as 1,500 soles, depending on the type of fish and the season.

Translator profile picture

Translated from Spanish by Kiva volunteer Lisa Grobar


Loan details


Lenders and lending teams



Loan details