A loan of $3,875 helped a member to buy seasonal clothing.


Ciudad Nueva Group's story

Angélica, 28, has gotten ahead despite various obstacles that have arisen in her life. Despite her wish to become a professional, she was only able to complete secondary school. She lives with her spouse who works as an employee in a private firm. She has two children with him who are students. They live in Bombolí Parish located in Santo Domingo, capital of Santo Domingo de los Tsáchilas Province, a province in Ecuador with a high degree of sustained growth. Its capital is a city whose greatest attraction is its delicious fruit and the local cuisine. It has considerable commerce because it’s become a land port of commercial interchange between the country’s coastal and mountain regions. Thanks to its various tourist attractions and warm climate it’s visited by national and foreign tourists alike. Because of this, most residents have started commercial or service enterprises for residents and tourists.

Angélica leads the “Ciudad Nueva” (New City) group, a group of five people who joined together with the same objective: to find support to improve and grow in businesses they started some years ago in order to improve their and their families’ quality of life.

Angélica works selling casual clothes from place to place. She wanders the long streets in her city to visit customers offering them the good she has in stock and taking orders for items she can later get from her suppliers. Angélica started this activity a few years ago because she needed to contribute towards household expenses and help pay for her children’s schooling. As a dedicated mother, she dreams with seeing her children become professionals.

Due to competition in her business, she offers low, competitive prices but hopes to get this loan to buy seasonal clothes at wholesale to meet demand from customers who are women, men and children to increase income that will help her improve her home’s quality of life.

Her friends are entrepreneurs like her. Darwin, Martha and Francisca raise chickens to then sell and will use the loan to buy chicks and feed for them. Milton, on the other hand, at the age of 23 already has a paint shop and needs the loan to buy paint, sandpaper, thinner and hammers. All their businesses have stopped growing due to the lack of capital and loan opportunities. Now, in order to reach their goals they called on the Santo Domingo branch of Fundación Alternativa where they received quick service and trust.

The group members have hard work in common and they strive daily and none of them has given up because their personal and family motivations give them strength to continue forward striving towards their dreams.

In this group: Angelica Estefania, Darwin Stalin , Martha Piedad , Milton Anibal , Francisca Santa
*not pictured

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Translated from Spanish by Kiva volunteer Polliz



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