A loan of $6,175 helped a member to purchase blouses, shirts, shorts, underwear, trousers, socks, bracelets, earrings and handbags.

Josefinas Group's story

Norma Elena is 43 years old and she only studied until high-school. She is married to Rolando, who is a bus operator. They have 4 children, two of whom are already married, the other two are still studying.
She says she started her activity over 12 years ago in order to help her husband. She started by selling women and men's clothing door to door to neighbors in her community, along with a friend. Little by little her business grew and she started selling to other communities such as San Agustín, Tetela and Cosolapa. She increased the number of customers and a few years ago started selling costume jewelry for ladies, which she says has fortunately been selling very well.
She needs this loan to invest in the purchase of blouses, shirts, shorts, underwear, trousers, socks, bracelets, earrings and handbags to sell. She hopes her business will continue to increase day to day because she wishes to provide better quality of life for her children and, in the future, build a small establishment to sell her products.
Norma is part of a group called "Josefinas" consisting of 10 women living in a community where the main sources of jobs are found in the field of sowing and farming cane, as well as in the harvest of natural rubber gum.

The other members of the group are:

Socorro, bakery
Mara Basilisa, sells traditional corn-based dishes
Adoradila, sells groceries
Martina, sells cosmetics
Obdulia, sells clothing
Cistina, sells clothing
Jovita, sells chicken
Maclovia, sells shoes
Justina, sells groceries

In this group: Norma Elena , Socorro , Maria Basilisa, Adoradila , Martina , Obdulia*, Cristina, Jovita, Maclovia , Justina
*not pictured

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Translated from Spanish by Kiva volunteer Leticia Barbero

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