A loan of $525 helped to buy merchandise to increase sales.

Blanca Luz's story

Blanca’s a 49-year-old woman who grew up in a family of scarce economic resources but that was able to support her schooling through elementary school level. She worked helping her parents from a very young age and married with much hope. However, her marriage did not turn out like she expected and she’s now separated. She has three children who are now independent and each has their life clearly defined.

Blanca’s separation from her husband was the greatest obstacle she’s faced because she had to find a way to support herself and her children amidst the pain which she did thanks to her great entrepreneurial spirit. She currently lives alone in Bomobolí Parish in Santo Domingo, the capital of Santo Domingo de los Tsáchilas Province, a province in Ecuador that’s undergone sustained growth in the last few years. Its capital is a city whose most noteworthy and attractive feature is its delicious fruit and the local cuisine. It also has considerable commerce because it’s become a land port for commercial exchange between the country’s mountain and coastal regions. It also has several tourist attractions that accompanied by its warm climate draw many national and foreign tourists. Because of this, most of its inhabitants carry out activities that are commercial or service oriented for residents and tourists.

Blanca has been working selling cosmetics from place to place for the last 8 years, an activity she developed thanks to a recommendation from a great girlfriend of hers who accompanied her to sign up as a beauty consultant. She visits her customers, for the most part women, every day to advise them about the products they need. In addition, she also has chickens at home that she feeds and cares for to sell subsequently.

Blanca is asking for this loan to buy merchandise she can sell at competitive prices to her customers because if she buys them in large amounts the discount she gets will be larger and she can have all the products in stock to fill customer orders immediately. Blanca hopes that this increase in her income will allow her to improve her quality of life and meet her future health, food and clothing needs. Blanca thanks Fundación Alternativa for the support they've given her because it’s not been easy for her to invest in her business precisely because of this lack of capital.

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Translated from Spanish by Kiva volunteer Polliz

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