Ama is a widow and has no children. She has received no formal education. Ama sells bread at Mpredwow, near Cape Coast, which she has done for 40 years now. Ama uses her income to pay for her personal expenses.
Ama will use the loan to purchase more ingredients, such as flour, butter, and sugar, to bake bread for sale. With the new profits from her expanded business, Ama plans to improve upon her bread-baking business.