A loan of $400 helped to buy cosmetics, chicken, and meat.


Leda's story

Leda, 56, lives in the town of Soledad, in the metropolitan region of Barranquilla. She's a married woman who has five children, ages 19 to 32, and makes a living selling merchandise in a shop and selling chicken and cold cuts.

Her experience as a merchant dates back five years, when she began selling cosmetics through specialized product catalogues in 2007. Little by little she bought display cabinets to fix up her point of contact with her customers. Here they found many of the articles they needed, such as clothing, women's accessories, and general jewelry. This way she increased her clientele and later added sales of chicken and cold cuts, making the most of the customers she had acquired during this period.

She makes sales in cash and, among her better customers, on credit. She works Monday through Sunday from 8 in the morning until 10 at night, with the goal of getting more well-being in her household all the time. Her commercial business is located in her house, and all the people around her know her, so she has more buyers all the time.

This is why she's requesting a Kiva loan, her first financing from Fundación Mario Santo Domingo. She'll buy cosmetics, chicken, meat, etc.

With this investment, little by little she'll earn a new market and increase her investments again, especially in the Christmas season, when an increase in sales is normal every year. This is exactly what makes the Kiva loan successful.

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Translated from Spanish by Kiva volunteer Catharine Wall



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